Management Team

Jason Parent, Managing Director

Jason Parent is the Managing Director at Kent Group Ltd. His responsibilities encompass a range of project management roles, as well as the analysis and reporting of data for our clients. Mr. Parent’s functional specialties include the areas of regulatory analysis, petroleum market and price/ margin analysis, forecasting and performance benchmarking.

Mr. Parent has seventeen years experience in providing consulting and performance data analysis in the petroleum industry. This industry expertise is supported by a degree in Business Administration, having graduated with distinction. Jason plays a vital role in the management of relationships with our extensive client base, meeting their needs through a diverse range of services including consulting and custom project work, development of custom data delivery and reporting, as well as assisting clients in the development of specific project needs and deliverables.

Michael J. Ervin, Senior VP

Michael Ervin is the Senior Vice-President at Kent Group Ltd. Mr. Ervin has had a successful and varied career in the downstream petroleum industry spanning over thirty years. Mr. Ervin’s 12 years managerial experience while working in the petroleum industry includes senior management responsibility for both retail and wholesale operations, culminating in directing a team of marketing field and support staff for a large regional network of retail and wholesale outlets. His subsequent consulting practice spanning over 25 years, and much of that as president of his own firm MJ Ervin & Associates, has taken him to many regions, working with major integrated oil companies, as well as other industry and government/regulatory clients across North America, Europe and Africa.

Mr. Ervin is a well-known media commentator on matters relating to the petroleum industry, especially on the subject of retail fuel prices. His reputation for insightful, impartial and clear analysis of petroleum industry issues has led to many speaking engagements and appearances at a number of industry and public forums dealing with the downstream sector. Mr. Ervin’s functional specialties include petroleum marketing economics, fuel price/regulatory structures and economics, downstream operations analysis, feasibility studies, and petroleum marketing strategy and planning.

Jeffrey Butt, VP Operations

Jeff Butt is the Vice President of Operations at Kent Group Ltd. Mr. Butt began working with Kent Group Ltd. in 2000 as a software developer and then progressed to the position of I.T. Services Manager before taking on the role of VP, Operations. In his current position Jeff currently manages all I.T. related services and staff and internal business operations and processes. Jeff is responsible for the overall technological vision of Kent Group Ltd. and has overseen the implementation of all technological developments. Jeff continues to work towards enhancing Kent Group’s use of technology and improved processes and procedures to better serve their clients by providing information faster while also making it more accessible and effective.


Suzanne Gray, Senior Analyst

Suzanne Gray is the Senior Analyst, Consulting, at Kent Group Ltd. Her responsibilities encompass a variety of roles including leading, planning, and conducting data collection, research and analysis in an array of projects for a wide range of clients pertaining to the downstream petroleum industry.

Ms. Gray joined Kent Group in 1997, giving her over twenty years experience in research and analysis in the petroleum industry. This experience is augmented by a degree in Economics, having graduated with distinction. Suzanne’s work extends across numerous projects in the areas of data reporting, regulatory analysis and performance benchmarking for the retail petroleum and associated industries. She takes a lead role in the preparation of Kent’s annual Retail Site Census for the Canadian Petroleum Industry.